|« O.A.R. Live 7/14/2006||Gomez - How We Operate »|
The rap world has turned into too much of a business. With the record label pyramid scheme where each artist signs his buddies from the hood for one hit song that allows them to make $7 while there is windfall profit across the top, the emphasis is not on the hit record anymore, it's all on the hit single. What will sell for 15 minutes and then we'll move on to the next hood rat who has one good hook in him. That and as much as Atlanta stormed onto the scene it has bastardized the face of the game to the point where loud redundant beats play over a repetitive hook and there is no more flow. What is catchy sells. Not who has talent.
In that regard: Watch out for reggaeton. It is the next hip-hop phenomanon.
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