I had originally seen this listed on some "notable wines under $15" list. I was pleased to find this bottle at my local Kroger for $9.99. I am not normally a big fan of Merlot, but unfortunately I have had a few Merlots that I adored, so I find myself going back from time to time. This wine was not one that I adored. It was a little light on the color, for a Merlot. And it lacked the BIG BOLD flavor you want from a Merlot. It has good fruit on the nose and when it hits your lips it hints at being fruit-forward and then falls apart. I hate to perpetuate the stereotype, but this is very much a "grocery store" wine*. It is under $10 and is drinkable, but not something I would buy again. And it is certainly not something I would suggest to someone who likes Merlot.
*There is often a general bias against the mass-produced wines that are available in almost every grocery/convenience store. The producers opt for quantity over quality which helps keep the prices low.